冰淇淋火锅好玩
除了蛋糕+火锅的网红新吃法外,此前也有冰淇淋品牌推出过冰淇淋+火锅的吃法。冰淇淋火锅是在中间放置一个火锅杯,里面装入巧克力酱,下面有一支蜡烛将酱料加热。火锅四周有蛋糕、曲奇、草莓和多口味冰淇淋,然后将这些甜品像火锅一样“涮”着吃。
曾经与朋友一起品尝过冰淇淋火锅的谢女士说,冰淇淋“涮”了酱料就像冰糖葫芦一样,既有巧克力醇香,又有冰淇淋的清香,算是一种网红新吃法,“如今,又有类似的蛋糕火锅推出了,很期待能和朋友们一起去尝尝鲜。”
火锅可以涮羊肉、涮时蔬、涮海鲜,你能想到火锅还可以涮蛋糕、涮冰淇淋吗?2月9日,极目**记者采访发现,有蛋糕品牌推出了火锅+蛋糕的网红新吃法,让蛋糕“涮”着吃,吸引了新生代消费者尝鲜。
有分析人士认为,蛋糕火锅、冰淇淋火锅等创新品类,可以为品牌制造话题和流量,是在同质化严重的市场中脱颖而出的一种重要手段。
北京社科院研究员、中国**大学智能社科治理中心研究员王鹏分析,商家推出蛋糕火锅、冰淇淋火锅等创新品类,增加营收并不是最主要的目的,最重要的是为品牌制造话题、带来流量,吸引消费者打卡、探店,从而达到立体化营销的目的。
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冰淇淋火锅好玩内容
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